Google AdSense, Does it work? As an internet marketer and blogger, searching for ways to add another revenue stream to my income portfolio is my responsibility. So, today I check out Google ads service. As for the answer to my question, continue to read….
So, today I am checking out Google AdSense. Does Google AdSense work? Should you rush to get your own Google AdSense account open?
In this Google Adsense summary review, I am going to find out if it possible to earn money with Google AdSense. But first off though, let’s learn more about what Google AdSense is.
What Is The Google AdSense?
AdSense (Google AdSense) is an advertising placement service by Google. The program is designed for website publishers (owners) who want to display targeted text, video or image advertisements on their website pages and earn money when site visitors view or click the ads.
Website owners put ads on their website in exchange for a revenue percentage from the ads. Anybody who has a website with great content and is interested in showing ads can easily do so. They just need to have a Google AdSense account.
Types of Ads Publishers Can Display on Their Site:
A well known fact is that revenue streams for bloggers come from using Google and it’s ad based (AdSense) service. These ads come in different shapes, form and sizes.
- Text ads
- Display ads
- Link units
- Responsive ads
- Matched content
- Rich media ads : Dynamic ads, video ads and HTML ads
These are all the varieties of ads you can put on your website and or blog if you decide to work with AdSense.
How Does the Google AdSense Work?
The ads displayed on your website by Adsense have to be complement to your site’s topic so they have to be contextual ads.
Google’s Adsense crawls the content on your website/blog and then matches it with the ads that target related products and or services. Here is how that works in just 3 steps:
- You make ad space available on your website: you paste the code on your website and choose where the ads will appear
- Highest advertising ads show up on your site
- Get paid
This is the best ways to leverage free traffic coming to your website through AdSense.
We now know what Google AdSense is and how it works. So as we move along, lets learn about Google AdSense benefits and drawbacks.
Google AdSense Drawbacks
Lesson /Undervalue your own brand
Placing ads on your website or blog is not necessary a good idea. Here is the reason why. Every time you insert AdSense into your webpage, you are decreasing the value of your own brand. Because you are promoting somebody’s else brand over your own.
Present opportunity for your competitors
As pointed out earlier, AdSense ads are based on the context on your website. For example, say your site is about drones niche and you use AdSense. AdSense is going to place advertisements products on your web page that closely correlate to your drones business.
Therefore, you could well be providing an inside look for your competitors to influence their brand using other pay per click advertising platform.
This translate into your rival ability to reach your site using cheap AdSense which costs you more money per click than you get from AdSense
Higher bounce rate = loss of potential customers…they click then leave your site
So you are glad you got potential customers on to your website. While they are browsing through, they click on an AdSense on one of your web pages. Now they are looking at this ad and chances of them clicking on the back botton to go back are slim to none. AdSense ads do not open on a separate window.
If they are not interested in the ad, they leave your website as soon as possible, hence affecting your bounce rate. Some of them get confused and leave your site.
Google has a one-strike and you are out rule. No second chances given so read and comply with their policy very carefully.
The AdSense program policy states that all publishers are required to follow the policy. Publishers who fail to comply will have their account disabled.
If your account is disabled, you will not be eligible for further participation in the AdSense program. This is a permanent effect.
Google AdSense Benefits
Besides earning money, Google AdSense has a lot more to offer.
- The ad space you provide on your site is in high demand
- You decide on the ads that show up on your website
- You can connect with your audience whenever and wherever
- Performance reports allow you to make necessary adjustments
- Adsense experiment lets you compare one of your ad settings against a variation to see which ones performing better
- Adsense plug in for WordPress
- Earn money by placing ads on your sites managed by WordPress.
Open Google AdSense account and give it a trial run. It may work for you or it may not.
Tools and Training by Google AdSense
Using AdSense is self explanatory. But, should you need help, these resources are available to you. All free of charge, of course.
Free online course on AdSense optimization. You learn about tips and resources available to get the most out of adsense
Video tutorials: accessible via YouToube channel. Watch videos on anything AdSense.
Complaints About Google Ads
As listed at ComplaintsBoard.com, there are some complaints that date few years back and the most recent being early this year. The complaints state that publisher’s websites ads were shut down for no reason and before they received their payout. Appeals were denied and publisher’s accounts were never restored.
There was a lawsuit filed (reported by Cnet.com) awhile back against Google AdSense. The claim says that Google AdSense has stopped publishers from collecting money owed to them from Google just few days before the call. As a result this charge accuses Google AdSense of fraud. Google has not responded to these claims.
Top Alternatives Google AdSense
Google AdSense is not the only ads server online. There are other companies that supply ads to your website and pay you too.
Value Viglink (Viglink.com)
Amazon Display Ads
These ads servers listed here are among the best top alternative Google AdSense. As you can imagine there are many more out there. However, you have to do your own research and find them.
Final Thoughts on Google AdSense, Does It Work…
Above are the alternative Google AdSense in case you are not on board to using Google Ads service. You can make money with AdSense as long as you comply and follow Google policy.
Now to answer the earlier question, Google AdSense, does it work? You bet it does!
Such programs are free to join and most of them do pay out good commissions.
I hope you found this review helpful. I will be more than happy to happy to answer any questions you may have.
Please leave your questions, comments and or feedback down below.
-Thank you for reading!